In response to the question of what is Social Media and what impact it has on our current lives, it should be said that social media refers to designed websites and applications that allow people to share their content. Share quickly, in a timely manner and effectively.

 

Just take a look at the different jobs that are active in popular social media such as Facebook, Instagram, Twitter, LinkedIn, YouTube and و in different ways; To understand how powerful and bold these media have appeared in our economy and life, and how different businesses have used them as part of their marketing strategy to communicate effectively with their audience, and by analyzing the results. As a result of these connections, they improve their career process.

 

But do business owners who use social media know the key to success on social media ? And how should they interact with these social tools to get the best results for them? This question will be answered below with practical tips.

 

The trend in social media marketing is fast

The nature of social media is such that it basically requires little attention. Attracting people to a tweet Tweet on Twitter is far more difficult than attracting attention to a newspaper ad, and it is very difficult to write or copy ad titles on a network like Instagram; Therefore, there is close and intense competition for social media marketing and business owners are constantly following the opinions and feedback of their audiences in these media. By understanding exactly what the purpose of each social media is and how it works, people can achieve the best results for their business by creating effective and appropriate social media ads.

 

You must be active on social media

One of the worst mistakes that business owners often make is to create a page on any related social media and leave it without any activity. Having multiple social media accounts does not mean that your business will thrive and make money.

 

This way of thinking is like imagining you can become a professional golfer by having a lot of golf clubs. An effective answer to the question of what is the key to success on social media is not to treat them as an extra component; In fact, they need the same care, attention and respect that you use for all your marketing behaviors.

 

The fact is that if you do not intend to work on social media, do not put their symbols on your website page. Because users who enter these pages and find them inactive will find a sense of distrust and seduction towards your product and thus you may lose thousands of effective interactions.

 

Social Media

Don't just talk about yourself

Another big mistake business owners make is talking more about themselves than about the customer's needs and what's important to them. If these people had a good understanding of what social media is, they would not have made such a mistake.

 

The general perception is that just as shouting for sales in the real world attracts telegram panel for reseller and may be somewhat effective, so in the virtual world, if your presence on social media is for this reason alone, no It will not help.

 

Your goal should be to provide customer-related content; So that the person feels involved with them and even wants to share your post with others. That is, he should feel this need in others as well as himself.

 

Another golden answer to the question of what is the key to success in social media is to create interaction with the audience! If you plan to work on social media, you need to interact with customers, talk to them and ask for their opinions.

 

For example, post a picture of the two products you want to put in your store on your page and ask your customers which one they like best. Creating such dialogues and shared posts will definitely lead to more interaction and more effective communication with customers.

 

In Social Media, this exchange of views about a product is mutually beneficial. That is, the seller, with the knowledge of the customers, removes the product from which the goods are not very popular or of good quality, and thus spends the money on the product that is more successful. On the other hand, buyers can have better choices to buy by being aware of other people's experiences of consuming available goods.

 

 Images are key

Do you know what is the most common shared content on social media? Yes, you answered correctly, picture! Using attractive images with the right content increases the chances of users sharing your posts, which means high interaction and networking, no matter how many followers you have! What is being shared and shared is your page post and this is exactly what you want. It can be said that this is the new form of word of mouth marketing where each post is sent by one user to another and it is said that the post has gone viral.

 

Now that you are somewhat familiar with the concept of what social media is and what it does, take a step back and think about your marketing strategies on these networks before publishing content on these media.

 

What are your goals? How can social media help you achieve your business goals? Which social media do you want to focus on? What content do you want to share? Or what kind of content attracts your target audience the best?

 

Answering each of these questions and using the practical tips provided can be your guide in answering the question of what is the key to success in social media. Remember that your marketing strategy needs to be flexible so that it can be changed as needed by changing the situation and analyzing your customer interactions. By following these basic principles and taking small but correct and principled steps, you can see amazing results in the future.

 

I am Hanieh Zahedi. Master of Cell - Molecular Stem Cell Biology - Molecular and Cellular Biology - specialty Biology of Cell and Stem Cells Graduated from the Sorbonne University Pierre and Marie Curie Campus (UPMC) My interest in various sciences, including the world The Internet made me enter this field a few years ago and I have been working as the senior manager of the bookstore site and author on the Lady of the City website until today, and thanks to the smm stone collection, I have been able to work in one of the most attractive fields of the Internet. Internet marketing and social media, information and writing. I try my best to be able to provide the most useful information of the day in these fields.